We will be spreading awareness around the video and even though the customer does not watch the whole video, they will be aware of the content that is being discussed. In this way, we will create a FOMO ( fear of missing out) effect and customers will be more likely to watch the video when they learn enough about the content of the video (but be careful not to give away everything!). Summary or #SneakPeek of an event, video, podcastĪlex, the founder of BookMark (a specialized agency for Linkedin marketing), was a guest on the Xplore Marketing Podcast and they discussed the topic of how LinkedIn, the largest business social network, can help build a strong employer brand.Īlthough the video was already shared on the company’s LinkedIn page, we can create an infographic with the main topics that are discussed in that video. Examples of How to use infographics in your next LinkedIn postġ. Infographic marketing is used to catch the attention of an ever-increasing population with short attention spans. When utilized appropriately in marketing, infographics may cut through the clutter and reach a specific audience. Marketers choose infographics because of their ability to provide information in a simple and straightforward manner. Most infographics are designed with a specific audience in mind, with the goal of educating or persuading visitors. This systematic approach to content marketing allows businesses to distinguish among rivals while improving brand visibility. The use of infographics to convey a brand’s message is known as infographic marketing. Therefore, make sure you use specific messages for relevant audiences. They must aid in our comprehension and retention of the infographic’s material. An infographic’s visuals need to accomplish more than just intrigue and captivate the viewer. The most visually striking, imaginative infographics are frequently the most successful because they capture and hold our attention. Moreover, infographics are an effective visual communication tool. To explain an idea, use illustrations, graphs, and little text. It’s a method of displaying text-based data in a visually appealing format. What is an infographic and Infographic Marketing?Īn infographic is a visual representation of data or an idea. Now that we’ve tested and already know the difference between the two types of content, let’s dive more into the world of infographic marketing and how we can use it in our next LinkedIn post. Therefore, using infographics will make your posts more engaging on LinkedIn where the average user spends only 17 minutes each month. What do you think? Is it more engaging to present data with bullet points only or with supporting visuals like infographics? Bear in mind that posts on LinkedIn that contain images have a 98% higher comment rate. 42% of marketers reported that infographics and other original graphics got the most engagement, higher than any other form of visual content.Infographics can increase web traffic by 12%.78% of CMOs feel that custom content, such as infographics, is still the future of content marketing.Infographics are liked and shared on social media 3 times more than any other type of content.Infographics have had the biggest increase in usage among B2B marketers in the last four years, now at 65%.Not sure how you absorbed the same information in two different formats? For the sake of the experiment, let’s try again with the insightful data from Infographics World. What do you think? Which form of content is more presentable and memorable? Let’s have a look at the paragraph above this one and the infographic next to it. Finally, the bloom comes in 2016, when the Content Marketing Institute reveals that 51 percent of B2B marketers prioritize creating visual content assets. However, in accordance with Rule 10 of Brain Rules, if a relevant image is paired with that same information, people retain 65% of the data three days later. When people hear information, they’re likely to remember only 10% of that data three days later. Moreover, 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). According to the Social Media Marketing Industry Report, 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging. In order to highlight the importance of visual components when working on your LinkedIn strategy, let’s look at some facts.
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